We’ve been exploring how to become better at online marketing and looked for someone to head up our efforts here. I think in retrospect, we were looking for too much.

Someone who can handle paid acquisition, brand awareness, lead nurturing, education, community, content marketing, etc is a unicorn I suspect.

Online marketing sounds like a small contained discipline but it’s essentially marketing these days and so there are probably few who know all of the various tactics. Even within paid acquisition, you have search, Facebook, LinkedIn, Twitter, Outbrain, etc etc. And that’s just one facet.

Finding someone with good instincts and intellectual curiosity and experience in a handful of channels is probably best (or at least what we found)

Anyone have any experiences and success finding the multi-channel online marketer?