I’m very proud of our work on the content front.  We’ve been digging into the data behind our content to understand what works and what doesn’t so we can double down on the best content.  Essentially, we’re building an algorithm to tell us what kind of content we should do.

Our post on the content marketing power law was our first public review of our content marketing data.  Read the post if you like data, content marketing or both.  Here’s an excerpt of what we did and learned.

We took all of our historical research briefs and broke them down into unique pageview buckets of 1000 each.  As you can see below, the vast majority of our content generates less than 1000 pageviews.