If you’ve read this blog before, you know that I take pride in CB Insights being bootstrapped.

And so I also love reading about and learning more about bootstrapped companies. 37 Signals and Mailchimp are two of my favorite examples.

Today, I came across ScheduleFly. They help restaurants with staff scheduling. They charge $30-$60/month and have 4500 customers.

Impressive.

What I really liked is the tone of their content and attitude towards their biz. They’re doing it their way and with a focus on customer happiness first and foremost.

Their website copy is brilliant. It’s entertaining and insightful and makes it clear what they stand for.  A few favorites:

• We left $250k (and 1 million headaches on the table)
• Awesome About Us page
• A great simple pricing page

I subscribed to their RSS feed almost immediately.