We changed up the format for today’s newsletter for 4 reasons.

1. Wanted to see if open rates would increase
2. Would engagement go up (as measured by clicks)
3. Would our readers like it more
4. Because we like to experiment

We asked for feedback from readers and got some great responses.  My favorite was the following:

New format feels too much like ‘The Skimm‘.

This was a nice compliment. And the kind of feedback we love to get.